How do I get buzz going for an online community so everyone talks about it? it is not a local site. It is a match site, such as match.com or monster.com. We match capital seekers and capital providers, just like job site matching job seekers and job providers, and personal site matching men and women.
How to get buzz going for an online business?
"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
Here are some marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/201...
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
For example, if you submit articles on my Getting Financing section of my site http://www.powerhomebiz.com/financing/fi... you will stand a great chance of reaching people who are looking for capital.
The above strategies are very simple to do, but they can bring in loads of traffic without spending too much. Of course, if you have the resources, you can also utilize pay per click strategies or other advertising mechanisms to reach your target audience.
Reply:Best bet is to get the site listed on all the search engines and directories. Here is a cheap one to start with: http://www.kahmer.com
Reply:Post your business card on this site for free. People will click through your site.
Reply:The reality is that the companies who market the best %26amp; the most are usually the ones to enjoy the biggest success - So it is very critical to advertise as much as possible.
While traditional Advertising can be expensive there are many classifieds websites on the Internet where you can advertise for free or cheap. I have used both free %26amp; paid advertising (like Google's Adwords) with some success some were good others were not as effective. A few people in the know also use this NEW secret website called http://efreelist.org - The offer Free classifieds and allow you to post world wide The reason people in the know like this site - http://efreelist.org is because:
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5) Even though I advertise one place their Java Script at http://efreelist.org picks it up and simultaneously posts my ad on 200+ different sites around the world - Again NO CHARGE!
6) There is No Annoying Ads or Banners.
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I highly recommend checking into free classifieds of all kinds %26amp; http://efreelist.org - Best of Luck!
Reply:Creating buzz? What get's people excited about something? Generally, it's something that is in some way unusual or unique that will get people talking. What can you do to create this talking point or viral effect in your community? It could be anything but is usually best if it is related to your business of course.
I would suggest you look at the typical aspects of your business and your target community's business and then ask yourself what is the opposite or something that would grab attention? You should think "in the box" and then go outside it.
Many times something extreme grabs attention. An example, jewellers may create the most expensive ring or most ornate item to generate attention and a bakery can make the largest cake/pie or something to that effect. As a community providing match making services for capital sources and seekers what can you do that is largest, smallest, fastest, easiest, most or least in some way?
As mentioned above opposites also attract attention and can be a buzz generator. Take any aspect of your offering or relevant to the activities of people visiting your site and turn it upside down. Ask if you can incorporate it into your services or offering. It doesn't have to be long term, it can be a temporary event just to create the buzz you want.
Competitions can work too. Can you put together a competition that relates to your target community or your operation in some way? Perhaps you can offer to double the capital offered for the most popular capital seeker. Make it American Idol style and make it open to the public to vote. Have voters register with a valid email to restrict abuse. You probably need some other limitations or checks to ensure integrity of the promotion but it would be one way of creating buzz you want. The other thing with having people register with valid emails is you can follow up with some light marketing or keep them on a newsletter list. Don't just consider this, you can consider many different competitions - just whatever you feel will generate attention and get the market talking. If your resources are limited, you can offer to provide services for free or you can find related businesses that would also want to generate awareness with the same market and may be willing to be a sponsor of the promotion.
Just some ideas to help with your thinking.
Getting buzzed? :)
Reply:put your web adress on your back window of your car, people will see it sitting at the light and maybe remember it.
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